Consumer goods giant Unilever is preparing to cease continuing to spend bleeding marketing dollars on advertisements through Facebook, Google, and other online platforms. Unilever Chief Marketing Officer Keith Weed is offering:

"As one of the largest advertisers in the world, we cannot have an environment where our consumers don’t trust what they see online."

"And we cannot continue to prop up a digital supply chain – one that delivers over a quarter of our advertising to our consumers – which at times is little better than a swamp in terms of its transparency"

Mainstream propagandists are interpreting this as a call for "social responsibility" on Unilever's part, but the point appears to be that Unilever can't count on Facebook and Google to deliver a return on their portion of the marketing budget.