As Intel is mired a mess wrought by more than two decades of "optimizations" that weren't, the firm is making of marketing push for a new interpretations and reimaginings of Moore's law reflecting the compound sadness since their 2016 resignation to produce slower future chips in the name of "energy efficiency" (archived).
Intel has been stuck producing all but a few chips on the 14 nm lithograpy process they started shipping in 2014, while all of their major competitors including Huawei, Samsung, and TMSC are shipping 7nm chips and enjoying a two generation lead in process nodes. In the PC and server markets, Intel has conceded the performance lead to AMD while the performance of existing Intel processors falls due to ongoing patches mitigating the "optimizations" which once gave Intel the "speed" crown.
While it may seem that indeed that TSMC et all do enjoy a generational advantage over Intel their "7nm" process reeks of snake oil, a cursory look at the transistor densities indicates that Intel's own 10nm process has higher densities than the "7nm" competitors. It truly seems that the new interpretations of Moore's Law are already in place with smaller numbers being used purely as marketing hype.