Extramarital dating site Ashley Madison has been hacked according to a report by Brian Krebs. The hack also affects other niche social networking properties operated by Ashley Madison's corporate parent Avid Life Media. The actors behind the attack call themselves "The Impact Group" and along with releasing corporate data on Avid Life Media they have claimed that one of Ashley Madison's more profitable services, a $19 charge for fully deleting one's account, is a complete lie as the company retains user information. According to the Impact group in 2014 "Full Delete" netted Ashley Madison 1.7 million US dollars in revenue while they were still retaining user's real names, addresses, and full billing information. The Impact Team demands Avid life take Ashley Madison and another site "Established Men" offline permanently in order to prevent the release of all information taken from Avid Life's servers.

This incident is just another blow to the world consumers have come to expect. In a world with strong and readily accessible cryptography there is no longer any compelling reason for users to depend so entirely on a service like Ashley Madison and leaving their interests in and activities oriented towards extramarital dating exposed.